Internet Ad Spending Up Dramatically

: Internet ad spending jumped 25.8 percent to $5.5 billion for the first nine months of 2004 compared to $4.4 billion for the same period in 2003, according to TNS Media Intelligence/CMR. That's nearly one-third of the $17.7 billion brought in by local newspapers and half of the amount being spent on cable tv. It's also the largest increase of all segments; nearly half of the segments showed double-digit increases.