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August 08, 2005

Amazon's Long Tail Not So Long

By tim Chris Anderson, whose original "Long Tail" article in Wired claimed that Amazon gained a remarkable 57% of its sales from books not available in brick and mortar stores, now retracts that number. Based on a recalibration, working with Amazon rank maven Morris Rosenthal, he now estimates the Amazon tail to be between 20 and 36%. Still a nice part of Amazon's revenue, but not as shocking as originally estimated.

Posted by dymaxion at August 8, 2005 08:41 PM


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