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August 05, 2005

More on Yahoo's Push Down the Long Ad Tail

YpnYahoo is getting a lot of coverage for its move into Google's domain, here's a roundup and a few thoughts.

The New York Times has a piece quoting yours truly:

Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page. Moreover, Yahoo will offer a telephone number that even small publishers can call for help, something that Google does not make readily available.

pears to be focusing on a weakness in Google's offering for small publishers, said John Battelle, a blogger and author of "The Search," a book on Google and its rivals to be published in September by Portfolio Hardcover.

"Google is the 800-pound gorilla and until now there aren't even any chimps around," he said. "You hear two complaints over and over again: They are a black box and you can't get anyone on the phone to help you."

I've already gotten a couple of raised eyebrows from my pals at Google, but guys, don't be defensive, I'm just the messenger here. Yahoo is doing what you might expect a competitor to do - hit ya where you're soft.

Jensense reports some of her initial thoughts as a user. SEW as usual has a report. YPN is only available as an invitation beta, I have been invited to check it out, and plan to in my copious spare time.

The Wall Street Journal (free link) rounds up all the action in Google's once solely owned space, including from MSFT.

Microsoft next week will announce that an invitation-only test of MSN Keywords will begin in October with 500 advertisers and search-engine marketing specialists. The service will move MSN closer to how Google handles advertising, by using live auctions of keywords. MSN Keywords is one tool of a broader set of new advertising services called adCenter that Microsoft is building on MSN. Microsoft executives say they hope the tools will allow companies to tailor advertisements by giving them more detailed information on Web users than is currently available.

Posted by dymaxion at August 5, 2005 12:17 AM



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