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August 25, 2005

O'Reilly In Debate Over Link Selling

I wrote back in April about how the sale of off-topic links to advertisers looking for search ranking boosts had become well seated within university newspapers, with the Stanford Daily paper as a classic example. My longer piece for Search Engine Watch members went further in depth, examining how links like these even showed up at places like the Washington Post. Now respected publisher O'Reilly has come under fire for selling off topic links. It's not something new that they've been doing. Nevertheless, the attention and belated realization that they might be helping people to "game" search engines is causing...

Posted by dymaxion at August 25, 2005 05:32 PM



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