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September 26, 2005

Users Mostly Click Top Result, Trusting Search Engines

Usability expert Jakob Nielsen points to an experiment* of how users react to the top search results. As was shown in previous studies of this type, most users -- 42% -- follow the first result shown on the SERPS (the search engine result page). ...

Posted by dymaxion at September 26, 2005 08:36 PM


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