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April 15, 2005

Is A Rate Hike In WSJ.com's Near Future?

: Finally found the time to listen to the DJ 1Q05 earnings call and this popped out at me. Asked about online circulation revenue during Thursday's Dow Jones earnings call, Gordon Crovitz, president of the electronic publishing division, reminded listeners the price hasn't been increased since it went to $79 for non-print subscribers in July 2002. "While we haven't announced any specific pricing plans for the Online Journal for 2005, we do continually evaluate our options and still do believe the product is undervalued at $79 -- of course, that's $79 more than other newspaper web sites charge." That last price hike was by 33 percent. In the interim, the Online Journal has added considerably more online-only content.

Posted by dymaxion at April 15, 2005 12:07 AM



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